Laughland Jones is an interior design firm based in Kent that specialise in luxury alpine properties. I was given the task designing a re-brand after they felt their old designs were a little dated and stale.
I started by looking at a number of their mood boards and consequential projects. This gave me an idea of their clients’ preferred aesthetic style meaning I could keep my design unified and consistent. I then looks into luxury goods from Switzerland and other neighboring alpine countries which furthered my idea of how to represent their firm semiotically appropriate.
To the right you can see the end result including colour palette, logos, photographic style, typefaces and a foundational web UI.
March 8, 2017